When is the last time you took a hard look at your Co-op/MDF/JMF program? While channel programs often represent a high dollar spend, many companies leave their programs on auto-pilot year after year. It is critical to audit and update your programs each year to keep up with industry best practices. Now is the time to see if you have the program structure in place to best support your objectives and those of your partners. In this informative webinar, you'll learn how to leverage 8 key program variables and a variety of tips & tricks to set you up for a more targeted and successful joint marketing program(s) in 2012. We'll cover how you can: • Determine the right program objectives • Align program variables with corporate, channel and marketing goals • Understand the baseline and capture metrics • Review common execution pitfalls Don't miss this opportunity to learn valuable best practices that will immediately help you improve the performance of your program. This webinar is ideal for anyone in channel management, sales, marketing or sales operations who is looking to improve program effectiveness. This webinar was hosted by ITMarketing World and presented by Dale Taormino- Director of Professional Services for CCI: Channel Management Solutions.